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After decades of only targeting the slim poster girl types for lingerie the industry has started shifting back to marketing more lingerie for women with more ample figures. It seems that the lingerie manufacturers are finally realizing that the larger portion of the population is at least a little larger than the girls on the runway commercials for lingerie and some may be a lot bigger!
For many women the attainment of the pencil thin figure is simply just not possible. Many women naturally have a larger frame or are naturally predisposed to carry a little extra weight and will never be able to meet the image of the super models that some lingerie makers are pushing.
The supply of plus size lingerie seems to be finally catching up to the demand as designers and lingerie makers are finally seeing that there are more women who look like Marilyn Monroe and Anna Nicole Smith before her diet program than women who look like Pamela Anderson or Tyra Banks. There is an especially strong presence of offerings on the internet.